Here at the IMarEST we are thrilled to be announcing our latest partnership with Good Hotel. All IMarEST members are eligible for a 10% discount at Good Hotel’s floating London platform which combines a premium hotel experience with positive action for the local community. With both companies working towards the aim of individual training and professional development, the union between Good Hotel and IMarEST can provide mutual support and shared resources to work toward our ambitions of a better future.
The Good Hotel was originally docked in Amsterdam as a 144 room floating hotel and this stylish platform embodies the subtleties of Dutch design with pure industrial cool. The Good Hotel has now re-opened in London with 148 rooms after being towed across the North Sea to its current location in the Royal Victoria Dock. Good Hotel offers the unique combination of quality hospitality for its guests while building relationships with the local community. Good Hotel partners with local NGOs and educational institution while also offering the Good Training programme. This custom-made training program recruits from disadvantaged communities to provide individuals with experience, skills, and improved employability. This successful scheme means that 70% of these programme members are now permanently off state welfare. The hotel also donates £5 per night from every room booked to their educational charity Niños de Guatemala. This has not come at the sacrifice of quality or business success as founder Marten Dresen describes the Good Hotel as a “profit for non-profit company”. Following its Amsterdam success, the Good Hotel Group has ambitions to open another 4 hotels by 2020 with ideas ranging from another floating pop-up to a converted mansion or even an industrial warehouse. Even with these exciting changes in location and real-estate, the Good Training programme and a focus on cultivating a social conscience in the leisure industry remain at the heart of the project.
Maten Dresen, a Dutch social entrepreneur and founder of the Good Hospitality Group, aims to "combine doing good with doing business.” He is motivated to provide quality business that also contributes to the world. His travels as a student led Marten to discover the value of open markets, international trade, and their capacity to unite communities and bring developmental equality. For this reason, Maten travelled to Guatemala to learn Spanish and befriended Mirna, a little girl with no shoes. After giving her a pair of shoes, Marten realised the power of education and subsequently founded Niños de Guatemala. This grew into a self-sufficient NGO which is currently educating 500 students living in poverty. Marten subsequently worked as head of South America business for an international shipping company while growing Niños de Guatemala. He later founded the Good Hotel Group and quit his job to work on the Good Group full-time. Three years later, the first Good Hotels started welcoming guests.
Watch the journey from Amsterdam to London here:
Visit the website here: http://www.goodhotellondon.com/