IMarEST roundtable discussions allow you to conduct market research at the same time as promoting your agenda. This is a highly flexible format and can typically be planned and executed at a lower cost and with lower risk than organising your own event.
Roundtable events have a much better signal-to-noise ratio than booking a slot in commercial conferences, where your message can easily end up lost or diluted in a torrent of slide decks, and where opportunities for meaningful conversations are limited.
Our roundtable events let you reach a targeted audience and communicate with nuance. Crucially, by enabling two-way dialogue, they generally result in a higher level of participant engagement and offer a solid foundation for building new relationships.
What to expect
IMarEST roundtable events are more than a talking shop. Working with you, we can preface the event with an online survey. This helps maximise engagement and generates a body of preliminary data and feedback, which can be used to steer the discussion agenda. We have held these events internationally and can provide facilities for participants to join remotely. After the roundtable has taken place, we can also produce a report that outlines the main debating points, highlights key findings, and incorporates results from any online survey. Mixing quantitative and qualitative methods has proved to be an effective strategy for producing compelling marketing material.
What's the impact?
Producing a tangible report results in long-lasting impact and profile boost. Previous reports produced following IMarEST roundtables have garnered coverage in major publications in the trade press, a spread of international news outlets, and bulletins from adjacent industries. Several clients found the events were highly conducive to generating commercial leads, and opening doors into new industry sectors.
Why work with us?
The IMarEST has a global membership of more than 22,000 marine professionals across a broad range of industries, from merchant shipping and oil and gas to offshore renewables. Marine scientists, environmental specialists and other academic researchers are also well represented. The Institute regularly provides impartial technical input to regulatory bodies, such as the International Maritime Organization (IMO) and other UN-affiliated intergovernmental organisations. It frequently contributes to government and industry consultations. Partnering with a learned society like the IMarEST can lend credibility to the discussion and attract participants who may be put off from attending an overtly corporate event. Our independent standpoint may lead to enhanced media coverage of any research outcomes disseminated into the public domain.
We also offer extras around the roundtable discussion service. These include conducting surveys or writing a report following the discussion.
An independent survey to test a topic and generate statistics for further content.
You will have a consultation with a Senior Technical Advisor to develop the objectives and scope of the survey
We will work with you to develop the survey structure and questions
We will distribute the survey to our entire membership (22,000+ marine professionals) and other contacts
We will issue a press release and social media campaign to promote the survey and get quality responses
The IMarEST technical staff will provide a report of the survey results. NB: This does not include analysis and interpretation of the results
An event hosted to address issues, document best practice or deliver industry recommendations.
We identify, recommend, secure and brief a suitable Chair for the event
We produce a recommended target list of roundtable participants to cover all key areas of discussion and will send out invitations
We cover event organisation and logistics, including production of delegate packs with sponsor promotional material
We develop the agenda and format for the discussion
We organise room provision and catering as appropriate
An industry report developed and published from the findings of the survey or roundtable event.
The IMarEST technical team will produce a thought-leadership report, analysing and interpreting the findings from the survey and/or roundtable discussion
The report will be designed and published by the IMarEST and dual branded with your organisation
We will promote the report findings in an editorial piece featured in our member magazine – The Marine Professional – and in our online newsroom and social media channels. We will also issue a press release to announce the report findings
You will receive digital and print-ready files of the report for further promotion and marketing
If you are interested in any of these services, email
CASE STUDY: Clyde & Co
Clyde & Co, a global law firm, wanted to raise its profile among professionals and key decision-makers working in the maritime industry. It approached the IMarEST with the idea of producing a report that described emerging technological trends and their potential impact on the way the shipping industry operates.